where you create a song under the guidance
of music supervisors and the WUP TEAM
| August 1st to September 2nd|

Ready to do this?

We could not be more excited to open up the doors for Crafting The Tune one more time! Join the What Up Pitches team plus 3 music supervisors and guest music industry experts during this 5-week workshop where you will be creating a song while receiving feedback, learning new techniques, and building invaluable intimate connections. Limited spots available.

To be able to join, you must submit your top TWO tracks that showcase you as an artist/producer/songwriter the best. Once the WUP team goes through submissions, we'll invite only a selected few artists/producers. Invite only. 

Let's play a game! We'll be releasing clues about our main guest music supervisors who will join us for Crafting The Tune 💪. Whoever guesses correctly (in our facebook group or as a reply to the email when you submit your songs) will be competing for some WUP freebies! Let's get started 😏...

Mike Ladman: Advertisement


Since joining Droga5 in 2016, Mike Ladman has developed the Music Department and manages music and audio capabilities across the agency and client roster. During this time, Mike has helped lead the agency to win over 25 music and advertising industry awards, notably four Cannes Lions, two D&AD Pencils, four Clios and six AMP awards, among others, across Droga5 clients such as Google, The New York Times, Hennessy and others. In 2018, Mike was named one of Billboard's Top Branding Power Players.

He has been an international music delegate around the world at music festivals and conferences in Denmark, Amsterdam, Israel, Brazil and more. Prior to joining Droga5, he was a Music Producer at McCann for nearly seven years, where he provided music for clients, such as Microsoft, the United States Army, Verizon, MasterCard and more, across the agency’s roster. Mike received his first film credit managing the music supervision for an indie film, Tracktown, which premiered at the LA Film Festival in 2016. In his free time, you can find Mike DJing around New York City as DJ PuppyHiccups.

Jarred Causly: Trailer/Promo


With a 15-year tenure in the music business, Jarred Causly has influenced music creators to compose beyond the boundaries of everyday listening and create with an ear of visual imagination.

“I’ve always held to the fact that music is visual; the more you can pull an image out of your sound, the better it makes for your composition to be licensed.” – Jarred Causly

Starting with a musically trained ear at an early age, Jarred synchronized his personal compositions to dubbed videotapes of his favorite animated action scenes. He began showcasing his work at the many creative music outlets across Los Angeles, which soon led to his first apprenticeship with world-renowned composer and music producer, Robert Rettberg. While under Rettberg’s tutelage, Jarred quickly gained the attention of his peers with an innovative visual sound that would catapult him into becoming a creative licensing standout.

He was soon recognized for his amazing “sync-ear” and within months, his work began to gain traction with securing music placements with brands like Adidas, Ford and Nascar; along with getting music featured in major television networks across the globe.

With having early success in landing placements, Jarred turned his passion for sync licensing into a career. His start began with a three-year tenure at the Winogradsky/Sobel (WinSo) Music Licensing Firm. He locked in as the head of Sync A&R and Lead Music Curator. While working for WinSo, his production catalog maintained its traction and secured further placements with ABC’s record-breaking sitcom, “How I Met Your Mother” TNT’s “Franklin and Bash” and NBC’s “Criminal Minds”.

After his time at WinSo, Jarred focused on building a network of independent creative licensing professionals. This collective would form the Illiad Music Library which was a platform comprised of fellow music composers, artists, and producers. The Illiad Music Library was responsible for hundreds of music placements in TV, Film, Documentaries and Advertisements. The success of the library led to Jarred and his team writing custom music for the APM music library. These works are still being used by production houses to this day.

Jarred Causly continued to navigate his way through the music business, forging his way through the ever-changing world of sync licensing. He has worked for a handful of music companies throughout his journey, including the illustrious Universal Music Group. Working for UMG opened his perspective and helped him broaden his skill-set - leveling up his expertise in creative sync and honing his music clearance savvy.

Today, Jarred is the Lead Music Supervisor of TV Promo and Trailers for Trailer Park Group in Hollywood, California. Jarred works on projects for a myriad of brands and TV platforms like Tubi, Freeform, ABC, NBC, Hulu, Disney+, BET+, and more. He’s responsible for selecting music to support TV promos, TV trailers, and network sizzles for Trailer Park’s producers, editors, and clients. When conducting music searches, he works with major and indie labels alike, along with dozens of music publishers and music libraries in order to find the perfect compositions to pair with media.

Weekly Guests  for Aug 2022


Artist / Songwriter / Producer

Jess Gramuglia

Music Supervisor
Condè Nast

Alexandra Petkovski

Artist / Composer / Producer

Alec Stern

Music Supervisor
Radish Music

Adèle Ho

Independent Music Supervisor


"Crafting The Tune gave me opportunities I foresee will keep growing for years to come. Well after the program's completion, I still actively collaborate with fellow songwriters I met through the program. In addition to the community, Crafting The Tune armed me with practical knowledge from split sheets to research advice to candid feedback straight from music supervisors. Thank you so much to What Up Pitches for making this wonderful experience possible!"

-Kimberly Hou

"The WUP Crafting the Tune workshop was awesome. Weekly curriculum was well thought out and explained a lot of topics that were previously unclear. The WUP team was very attentive in providing feedback and helping to improve the song and my overall production skills. I am very happy to have taken the course, and feel that I am much better prepared to license my music, including achieving higher production levels and understanding the details of song administration."

-Mike Mchugh - GrooveShine

"Crafting The Tune was an incredible experience that provided hands on, behind the scenes insights into producing music geared for sync. The unique opportunity to learn from the What Up Pitches team and receive feedback from industry supervisors was invaluable!"

-Tania Joy

 If you’re thinking of signing up for the next Crafting the Tune workshop, stop thinking! Just do it! I feel really privileged that I was able to be a part of the first Crafting the Tune workshop. It was more awesome than I could have imagined!

Assigned to a Music Supervisor, I was able to work with my cowriter to produce a song that was authentic to me as an artist, whilst being guided by the talented ladies at What Up Pitches - Marie, Celia and Pei Pei, as well as the Music Supervisor whose group I was assigned to, to ensure the song was suitable for pitching for sync.

The support and feedback was extraordinary - from WUP, the Music Supervisor, other songwriters in my group and other songwriters assigned to other groups. Even the guest speakers were so giving with their time and knowledge, giving feedback on songs that they listened to for the first time on their zoom calls with us.

The songs that came out of the group encouragement and support were extraordinary. Everyone excelled, grew and blossomed. It was wonderful to see and be a part of.

I can’t recommend this workshop highly enough. If you get the chance, just do it! I know that when the next one comes along I’ll be doing my best to get on board for that one, too. Thank you WUP - the Crafting the Tune workshop is the BEST!!"

-Mary Harrison

 "The WUP team is a fantastic resource for content creators to learn about writing for sync, to connect with collaborators, and to receive valuable information about the needs of music supervisors for upcoming projects. They are an open, fun, and knowledgeable group of women who truly care about the best interest of their community of creators and supervisors.

Through a recent opportunity to learn from WUP via a course offering, I was able to meet a music supervisor looking for music like mine, write a song tailored to his needs, and get my music that much closer to finding a home in sync! I very much look forward to continuing to build my relationship with WUP, and I am very excited to have them represent my music!"

-Ailie MacK, Songwriter and Vocalist


Past Weekly Guests


Artist / Producer Duo

Richard Harris

Producer / Songwriter
Songwriter Camps

Tamara Bubble

Artist / Sync Agent
For Goodness Sync

Lindsey Ray

Artist / Songwriter / Producer
Also known as Ruelle / Olly Anna

Rosie Howe

Music Supervisor

Hunter George

Artist / Producer
Executive Director of the Guild of Music Supervisors

Sam Parvin

Independent Music Supervisor

Nick Phelps

Producer / Artist
Modernize your production game


and others!


Crafting The Tune is a 5-week, hands-on, creative journey where you’ll write a song based on an active project or TV show from the guest music supervisors. It will be an intimate online workshop with LIMITED spots available.

This is an opportunity for you to connect with and take direct feedback from a top music supervisor, revise your work and then present a final polished version. This is incredibly rare! Music supervisors are typically too busy to reply to your emails, much less provide you with detailed feedback, and we know how difficult it is to build a trusting relationship. But this all happens at Crafting The Tune.

Guest speakers include music supervisors and top performing producers and artists who are killing it in the industry right now. All of these pros, along with the What Up Pitches team will be your support network, molding the songs with you and giving feedback. We’ll have a private online group, office hours, and we’ll always be available for questions. The songs created during Crafting The Tune will be signed exclusively to What Up Pitches LLC and pitched for opportunities beyond the ones presented in this workshop!

Crafting The Tune will start on August 1st. We can't wait!


Week 1:

Artists share your work and get to know others in the group
Written Brief
Research the presented TV shows and brands (we’ll share resources) 
Get assigned to your team or teams
Paperwork - Split sheets, work for hire contracts, PRO collection
Group Hours
Office Hours with WUP

Week 2:

Music Supervisor introductions

Description of shows, briefs, music the music supervisors are looking for.
Start your song
Guest session #1
Group Hours
Office Hours with WUP

Week 3:

Group Feedback
Guest session #2
Share song demo for feedback from a music supervisor
First live feedback session with the music supervisors
Group Hours
Office Hours with WUP

Week 4:

Work on revisions
Guest session #3
Final track due by end of the week
Second feedback session with the music supervisors
Group Hours
Office Hours with WUP

Week 5:

Final feedback session with the music supervisors
Work on any final revisions
Get the song mixed/mastered
Guest session #4
Office Hours with WUP
Submit final track
Closing party

What you will get in a nutshell:

  • Mentorship from music supervisors
  • Weekly advice from music industry experts
  • Feedback from the WUP team and peers
  • A tight and reliable community
  • Weekly sync tips, videos & educational materials 
  • Inspiration & motivation
  • Accountability
  • Office hours

By the end of the 5 weeks you will have finished a song inspired by a project presented by the music supervisors who will be joining us. Along the way, the music supervisor will give you feedback and you will be able to craft your song and show them the final result. The WUP team will guide you as you do research, listen to reference tracks, discuss lyric themes and production techniques, and talk about the steps needed to effectively pitch your songs so that you can take your career to the next level.


We're proud to say that our friends at DISCO are sponsoring Crafting The Tune! More info once the workshop starts.
DISCO allows you to:
  • Effortlessly manage your catalogue and access it from anywhere
  • Easily add writer splits and complete metadata
  • Seamlessly manage multiple formats and versions throughout the recording process
  • Share with your network and track access with in depth stats
  • Share professional, branded lists and embeddable players
  • Get $20 off HERE