Mini Crafting The Tune 2024 groups

Cinder Ernst Group 1
Jennifer Msumba Group 1
Mariia Tsvetkova Group 1
Nick Phelps Group 1

JuliAnne Wright Group 2
Katie Dwyer Group 2
Maria Requena Group 2

Heather Evans Group 3
Jake Warren Group 3
Jason Turner Group 3

Christina Meyer Group 4
Iris Bonet Group 4
John Clinebell Group 4

Christopher Mack Group 5
Emily Gabriele Group 5
Sam Hulick Group 5

Annette Summersett Group 6
Mark Jarasek Group 6
Mike Bankhead Group 6


Katherine Lynn Nemeth7

Jack Mecherle Group 7
 Group 7
Mel Senese Group 7

Andrew Camp Group 8
Cedric Jefferson Group 8
Anne Gadd Group 

Jenna McGoran Group 9
John Frame Group 9
Leslie Noel Jr (Shlz) Group 9 

Dan Messersmith Group 10
Gabrielle Solange Travis Group 10
Sierra Hovey Group 10

Brian Skeel Group 11

Jamie Sagle Group 11
Matthew C Morgan Group 11  

 

BRIEF FROM MIKE BORIS

Travel and Tourism Brand: Looking for roadtrip songs.
Musically needs to be mid to uptempo with some good old swagger
Lyrics about going places, doing things, adventure, living for the moment, breaking away, being spontaneous etc.

Travel and Tourism Brand (Same Client different campaign) : Looking for adventure songs. Musically: * orchestral glam pop. Not dark movie trailer but more positive uplifting glam pop with heavy “ grand” orchestral instrumentation…. 
* think ELO, Coldplay (but bigger) , Queen, Florence and the Machine, Hozier, Imagine Dragons (but bigger) and channel you inner Bowie or George Martin. 
* Make sure there is a good sticky melody, 
* a slow build
* a big ending.
Lyrics:* going places and doing things, freedom , adventure, living for the moment, breaking away, being spontaneous etc. today is the day, making memories

Lottery: Lucky Songs
Musically: Fun pop infectious groove, uptempo
Lyrically: Lyrics Songs about luck, winning, having a great day, taking chances and living your best life.

Over The Counter Eye Drops: Looking songs
Musically: Up tempo top energetic, for fun and eclectic. Can be quirky and playful.
Lyrically: Songs that makes sense to an eye product: looking or seeing. Looking, seeing clearly open my eyes, love at first sight, or any hooky ideas around seeing, clarity etc  

 

BRIEFS FROM BRANDON SMITH

Aetna
Due: 6.14.24 3pm

1st Direction
Looking for something in this vein, with a vintage recording sound. Lyrically I would love something akin to the lyrics in the reference. All Happy Days Don't Look The Same etc... 
The goal is to show that while life can be unpredictable, Aetna is here to help. Think "You've Got A Friend In Me" in terms of sentiment
https://music.youtube.com/watch?v=Zdw97IS1N08 Don't Look Like Another Happy Day by Willie Charles Gray

2nd Direction
Use creative freedom here, step away from the vintage sound. Looking for something that is immediately sticky, still leaning into the fact that you've got a friend in Aetna here to help. Still needs to feel friendly and supportive but with a bop. 


CVS
It's a fun internal CVS job that may eventually turn into a digital/social piece. Looking for an intro track that starts with some doctor's office music - light jazz etc... if you take a look at the reference with music you'll get the picture (that music should remain in the background - dialed back a bit in the mix). Then we see the pharmacist look at the clock - would love to have some sort of clock tick or countdown sounds to start there and could also be incorporated lightly into the track (but not a must), we then merge into a late 80's early 90's Jane Fonda, Richard Simmons-ish workout instrumental.  
Not looking for anything too full or busy in terms of production. The reference track does a great job of providing a guide for how the track should feel. 
Due: Wednesday Night/Thursday 6.13.24 11am CST  

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WUP It Up