October 26th & 27th, 2023

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Get Your Tickets Now!

WUP IT UP is a What Up Pitches in-person sync event. You won’t want to miss it because…..no one throws a Sync Fiesta like the WUP ladies do !

 You asked and we listened 😉 so we're hosting our first in-person event in Los Angeles!!

Guests will include top music supervisors and music executives at some of the biggest networks, production houses and ad agencies in the world.

WHEN: Day 1 - Thursday, October 26th - Conference + Showcase/Open Mic

TIME: 9:00AM - 3:00PM - Conference
4:00PM - 7:00PM - Showcase + Open Mic 

WHERE: Immanuel Presbyterian in Koreatown
3300 Wilshire Blvd, Los Angeles, CA 90010 
(Showcase/Open Mic location to be announced)

WHEN: Day 2 - Friday, October 27th - 1-on-1 Music Supervisor Sessions + Co-Write Sesh

TIME: 11:00AM - 3:00PM

WHERE: Details coming soon

Thursday, Oct 26th

Listening Fiesta 🎉

It wouldn't be a What Up Pitches event if we didn't include our sought after Listening Fiesta!

You'll have an opportunity to submit your songs and the WUP team will select some to be played for the music supervisors. The songs will receive live feedback during the event!


Throughout the day, this conference will bring you topics that are top of mind from today's music supervisors in film/TV/ads, artists, and overall community. You'll hear from music supervisors as they speak about the projects they're working on, from fellow artists as they navigate these times across the industry, and learn how to be a success in the sync world.

Showcase 🎶

Show off your talent! Submit your music to be invited to perform at our WUP showcase which will take place Thursday night. You'll receive the submission link as we get closer to the event to ensure you can showcase your best work.

After the showcase, we'll have an open mic! First come first served, sign-ups will take place during the conference.

Cocktails & Mingle

Stick around and mingle with attendees and panelists! Set up a co-write or two, have some dinner, relax and enjoy. A priceless sync licensing conference experience.

Friday, Oct 27th

1-on-1 Sessions

If you purchase a bundle that includes Day 2, then you automatically get one 1-on-1 session! These are exclusive and limited sessions where you will get a chance to bring your best songs and have a top music industry executive listen to them and get feedback. Or maybe you'll just want to chat with them for a little while and get to know them? Use your time wisely 😉. If we have availability, we'll add more 1-on-1 sessions that you can purchase separately!

*Location for Day 2's 1-on-1 Sessions may be different than for Day 1. You must purchase a ticket for the conference in order to be eligible for 1-on-1 Sessions.

Co-Write Sesh

If you purchase a bundle that includes Day 2, then you're invited to join the co-write sesh, happening at the same time as the 1-on-1s. Let's make some music! This is all levels and for anyone who wants to collaborate and have a creative and exciting day! You'll be given some briefs from What Up Pitches to write to! You can decide who you want to co-write with. We suggest working with new people because you never know if you'll meet your next partner in sync crime.

You can submit your finished song (no demos) to a private link for the WUP team to hear it and consider adding it to their catalog! 

*Location for Day 2's co-write sesh may be different than for Day 1. You must purchase a ticket for the conference in order to be eligible for 1-on-1 Sessions.

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Diana - AKA Tomboy Noise

"I live in the LA area and I have attended numerous SYNC events. The What Up Pitches SYNC Fiesta in Chicago was the best SYNC event I have ever attended! Great staff of volunteers! It was well rounded, with the perfect combo of interactive and listening panels. From the quality of the venues to the high caliber supervisors, to the outrageously amazing pour over coffee, it was apparent that a great deal of thought, planning, and work went into this event to make it special for all attending. It was an amazing value, as well. I can't wait to do it again! Thanks WUP, you crushed it! Peace - Diana - AKA Tomboy Noise"


Wow, this was an amazing event that was so well organized and filled with positive energy. The quality of the panelists was top notch and they all seemed to feel so comfortable being themselves and having fun. The Mini Crafting The Tune session was fantastic. Being able to get a real brief, writing with new people, pitching directly to the supervisors and hearing their feedback was well worth the modest extra cost. The after party was a great way to connect with other talented songwriters and producers. I met some wonderful people and came home feeling like I got more than expected from this conference. Bravo WUP ladies and the volunteer team!


My experience at the WUP it Up event in Chicago was nothing short of magical and invigorating, as I'm sure it was for many others. To say the ladies at What Up Pitches put together one hell of an event would be an understatement. The knowledge, opportunities, love and dedication to this community, the heart-to-hearts and great hangs with friends old and new- I'm still processing it all. I'm so honored and grateful to have been a part of it, as well as a guest speaker on the Road to Sync Panel. I've attended in person sync events in the past and this one blew them away. These ladies have a really great way of presenting information in a way that's fun, engaging and memorable.

If you're even the slightest bit interested in this side of the music industry, I implore you to come to the next one. (I'm assuming there will be a next one based on the success of this one.) The amount of value you get out of it will exceed your expectations and most likely change your life.

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2023 CHICAGO Music Supervisors/Agents - Panelist Lineup


Sarah Pilotte Music Supervisor at Live Nation
Stump Mahoney Music Supervisor at FCB
Madeline Dowling Music Supervisor at Eternal Music Group
Kristin Summers - Financial advisor at Morgan Stanley
Jessie LaBelle Music Supervisor at Some Odd Pilot
Chris Clark Music Supervisor at Squeak E Clean
Michelle Wahl Entertainment Lawyer at Swanson, Matin & Belle
Julie Nichols music producer at Squeak E Clean
Nathan Monteith Music Supervisor at Highdive
Brandon Smith Music Agent at Songfinch
Gabi Kochlani - A&R at The Grey Administration
Attique Iqbal - Songwriter & Music Coordinator at NFL

WUP It Up 2022 Music Supervisors/Agents - Panelist Lineup

Jessie LaBelle Music Supervisor at Some Odd Pilot
Bonny Dolan Music Supervisor at Comma Music
Daniel Kuypers Music Supervisor at Energy BBDO
Stump Mahoney Music Supervisor at FCB
Brandy Ricker Independent Music Supervisor
Madeline Dowling Music Supervisor at Eternal Music Group
Chris Clark Music Supervisor at Squeak E Clean
Oren Daniels Music Supervisor at DDB
Alec Stern Music Supervisor at Radish Music
Julie Nichols music producer at Squeak E Clean
Libby Morris Music Supervisor at Mcgarrybowen
Lily Shallow Music Supervisor at Comma Music
Claire O'Connor Music Supervisor at BBDO
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Some of our previous guests:

Sam Hayflich

Music Supervisor at ViacomCBS

Paul Greco

Music supervisor at Wunderman Thompson

Brandy Rickers

Independent music supervisor mostly for ads

Daniel Kuypers

Music supervisor for ads at Energy BBDO 

Adèle Ho

Independent music supervisor for TV/Film.

Justin Kamps

Independent music supervisor mostly for TV

Dondrea Erauw

Former Music supervisor at instinct entertainment

Michael Gross

Music supervisor at Squeak E. Clean

Eric Kalver

Music supervisor for Cocomelon

Satya Fuentes

Music supervisor for TV/Film at Netflix

Gabe McDonough

Music supervisor for ads at MAS

Siân O'Byrne

Music supervisor for TV/Film at The Song Rep

Christine Leslie

Music supervisor for ads at TA2 music

Mike Ladman

Music supervisor for ads at Droga5

Catherine Wharton

Music supervisor for at ViacomCBS

Alec Stern

Music supervisor for ads at Radish Music